Your code will appear in the best before box of your Walkers MAX promotional pack. There are 12 digits, and the code begins with PK.
WIN PRIZES EVERY HOUR FAQs
Frequently Asked Questions
The Promotion
We have collated all the questions we think you are likely to have below. Please have a browse below for answers and information.
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Walkers is giving you the chance to win amazing FIFA World Cup 26™ prizes!
Buy a promotional pack, enter your unique code online and find out instantly if you’ve won a FIFA World Cup 26™ supporter prize.
Plus, everyone who enters during the Instant Win period will automatically be entered into the Grand Prize Draw for a chance to win one of two £10,000 prizes (or € equivalent).
Instant Win Prizes:
There are 68,686 Instant Win prizes available to be won during the Instant Win promotional period, including:
• 36 x Home Viewing Bundles (projector, screen, speaker and mini fridge)
• 200 x Official FIFA World Cup 26™ T-shirts
• 200 x Official FIFA World Cup 26™ Hoodies
• 200 x Official FIFA World Cup 26™ Polo Shirts
• 100 x Official FIFA World Cup 26™ Replica Match Balls
• 100 x Official FIFA World Cup 26™ Mini Balls
• 850 x £25 (or € equivalent) Online Food Delivery eGift Card
• 67,000 x Walkers 6-pack multipacks (via coupon)
Prizes are awarded via random winning moments every hour between 08:00 and 23:59 during the Instant Win Period.
Grand Prize Draw:
• 2 x £10,000 (or € equivalent), paid via bank transfer.
All valid entries during the Instant Win Period will be automatically entered into this draw.
Wrap Up Draw:
• 1 x Home Viewing Bundle (projector, screen, speaker and mini fridge).
Instant Win Period:
08:00 on 11 May 2026 until 23:59 on 07 August 2026.
Wrap Up Draw Period:
00:00 on 08 August 2026 until 23:59 on 30 September 2026.
You can enter between 08:00 and 23:59 each day during the Instant Win Period.
Promotional packs include selected products from:
- Walkers
- Walkers MAX
- Walkers Wavy
- Doritos
- Wotsits
Full details of participating pack sizes and flavours are available in the full Terms & Conditions.
Instant Win:
If you are a winner, you will be instantly notified on screen. You will also receive a confirmation email within 3 working days explaining how to claim your prize.
Grand Prize Draw:
If you are a provisional winner, you will be contacted via the email address you provided on entry within 2 working days of the draw. You will be asked to provide proof of identity and eligibility.
Wrap Up Draw:
The provisional winner will be contacted via email within 5 working days of winner selection and asked to provide proof of identity and eligibility.
If you do not respond within 14 days of initial contact, the Promoter reserves the right to award the prize to a reserve winner.
Instant Win:
You must follow the instructions in your confirmation email within 14 days of initial contact.
Grand Prize Draw:
You must respond within 14 days of initial contact.
Wrap Up Draw:
You must respond within 14 days of initial contact.
If you do not respond within this timeframe, the prize may be forfeited.
Home Viewing Bundles and Official Merchandise:
Sent to the postal address provided within 28 days of winner confirmation. Sizes for apparel are allocated at random and are subject to availability.
Online Food Delivery eGift Card:
Emailed within 10 days of prize claim.
Walkers 6-Pack Multipacks:
Winners will receive a link to choose either a Print-at-Home coupon (all participating retailers) or a Tesco mobile coupon. Coupons are single use and subject to specific validity periods.
£10,000 Grand Prizes:
Paid via bank transfer within 28 days of verification to a UK or ROI bank account.
No. In Tesco stores in the Republic of Ireland, coupons cannot be used in the same transaction as Clubcard Prices, Clubcard offers or other discounts. If the product is on a Clubcard offer, you may still use your coupon, but only in a separate transaction and without using your Clubcard. If the product is on any other discount or promotion, you will need to use your coupon when the offer has ended or use it at an alternative participating retailer.
To enter, simply:
- Purchase a promotional pack.
- Scan the QR code on pack or visit nowalkersnogame.com/en-gb/football.
- Enter your full name, email address, country and the unique 12-character pack code found in the best before box.
- Confirm you are aged 18 or over.
- Find out instantly if you have won.
All valid entries during the Instant Win Period are automatically entered into the Grand Prize Draw.
Yes. This is a purchase necessary promotion. Please retain your pack as it may be required for verification.
The promotion is free of charge, however the purchase of a participating promotional pack is required to enter. Standard internet access charges may apply depending on your service provider.
The unique 12-character code can be found inside the best before box on your promotional pack.
You must be 18 years or over and resident in the UK or Republic of Ireland.
You may enter a maximum of two times per person per day during the Promotional Period.
Each pack code can only be used once.
Please ensure that all mandatory fields have been completed correctly and that your 12-character pack code has been entered exactly as shown.
If you continue to experience issues entering the promotion, please contact us here and we will be happy to help: walkers@promotioncustomerservices.com
A maximum of:
- 1 Instant Win Prize (or 1 Wrap Up Draw Prize), and
- 1 Grand Prize
per person during the Promotional Period.
If you miss the Instant Win closing date of 23:59 on 07 August 2026, you can still enter the Wrap Up Draw between 08 August 2026 and 30 September 2026.
Please check your spam or junk folder.
If you still haven’t received it, please contact walkers@promotioncustomerservices.com and we will investigate.
If your prize does not arrive within 28 days of confirming your details, please contact:
walkers@promotioncustomerservices.com
You will have a further 28 days to inform the Promoter if your prize has not arrived.
Any personal information provided when entering the promotion will be used for the purposes of administering the promotion and awarding prizes.
For full details on how your data is handled, please see our Privacy Policy here:
https://www.nowalkersnogame.com/en-gb/privacy-policy
The full Terms & Conditions are available at:
https://nowalkersnogame.com/en-gb/win-every-hour-terms-conditions